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Hong Kong Baptist University Alumni Affairs Office


A Fruitful Alumni Sharing Forum by Masterminds in Retail Industry

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Three brilliant alumni who are key players in the retail industry shared their inspiring stories to over 140 students, alumni, staff and University senior management including Vice-President (Administration) and Secretary Mr. Andy Lee and Associate Vice-President Prof. Frank Fu at the Alumni Sharing Forum themed ‘The Masterminds behind a Winning Retail Strategy’ on 15 April 2015 at Shaw Campus.

Alumnus Henry Yip Cheuk-tak (Communication), Chief Executive of Jardine Restaurant Group (Hong Kong & New Markets), alumna Karen Tam Kar-ying (Communication), Assistant General Manager – Promotions and Marketing of Harbour City Estates Limited, and alumna Jenny Yip Yuk-yin (Communication), Assistant General Manager of OSIM (HK) Company Limited, shared with participants the keys to succeed in retail industry, and answered questions from the floor at the panel discussion chaired by Prof Kineta Hung, Head of Department of Communication Studies.

Using the remarkable ‘Rubber Duck Joy to the World Campaign’ as an example, Miss Karen Tam revealed that the key to success in the retail industry nowadays is to maximize the impact of different social media and to create emotional response from the target audience. Team work is also very important in the whole process. Ms. Jenny Yip made use of four Chinese characters namely ‘courage﹙勇﹚’, ‘calculate﹙算﹚’, commitment﹙心﹚’ and ‘life﹙命﹚’, with the real cases in her career, to exemplify the essential qualities required to cast out a successful career in the retail industry. As an expert in the catering industry, Mr. Henry Yip gave his insightful analysis on the operation and pricing strategies of running chain restaurants in Hong Kong.

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